The critics/feedback from Damian (and Anne) regarding the presentation were helpful and we have space to improve towards our next presentation.
What we should focus on is the connections between certain things and to present with a wow factor. The question why should be asked and answered within.
Tuesday, 28 October 2008
Brief 1 Presentation | iMazing | 20.10.08
We prepared our presentation and discussed each everyones role within. The presentation layout/style was influenced by Jonathan Barnbrook and his talk given at the Epsom playhouse.
We talked about our outfit for our presentation, since it is the first impression we give our audience and decided to wear funeral clothes. For an icebreaker we had a 'funny' funeral video to bridge the gap:
We wanted to involve a different media and reflect our last 3 weeks using a good structure.
Some slides of our presentation:
We talked about our outfit for our presentation, since it is the first impression we give our audience and decided to wear funeral clothes. For an icebreaker we had a 'funny' funeral video to bridge the gap:
We wanted to involve a different media and reflect our last 3 weeks using a good structure.
Some slides of our presentation:
iDIE | Frontcover
Final Cover:
After reworking again and again, iMazing decided to have a blk/white front cover and the use of the negative space to emphasize the logo itself.
Basic research here was based on magazines like meg-art, eye, source, kibosh etc.
Creating a front cover for the magazine we were working on for the last three weeks was a quite demanding task. We as a group decided first of all it should be simple, distinctive and capable to reflect the theme of DEATH in an appropriate way.
After reworking again and again, iMazing decided to have a blk/white front cover and the use of the negative space to emphasize the logo itself.
Basic research here was based on magazines like meg-art, eye, source, kibosh etc.
Creating a front cover for the magazine we were working on for the last three weeks was a quite demanding task. We as a group decided first of all it should be simple, distinctive and capable to reflect the theme of DEATH in an appropriate way.
iDIE | 7th spread | Outro
Final Outro spread:
His work is defined by use of only few colours and sharp text. This inspired me to start with a few drafts. I had the idea of an open door by use of typography and with a one coloured simple background.
Here again the person who came into my mind was Saul Bass when I thought of intro's in general. SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.
His work is defined by use of only few colours and sharp text. This inspired me to start with a few drafts. I had the idea of an open door by use of typography and with a one coloured simple background.
Here again the person who came into my mind was Saul Bass when I thought of intro's in general. SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.
iDIE | 6th spread | Forced upon Death
Final FuD spread:
I found a strong quote which would be emphasizing the spread itself and tried to transfer it typographically:
'Murder is born of love, and love attains the greatest intensity in murder'
For me personally the scissor/ipod ideas was working especially with the title of the magazine and ipod generation etc. I reworked some of the images:
My next step was to brainstorm ideas and since I wanted to use photography especially for this and being inspired by these two artist, I started taking pictures of different 'random' objects.
Initial ideas were a sink+blood and scissors+iPod earplugs (->iDIE/iMazing):
Forced upon Death being my next spread, I immediately connected two artist with this topic: Damian Hirst and Helen Chadwick.
Damien Hirst (born 7 June 1965) is an English artist and the most prominent member of the group known as "Young British Artists" (or YBAs). Hirst dominated the art scene in Britain during the 1990s and is internationally renowned. Death is a central theme in Hirst's works. He became famous for a series in which dead animals (including a shark, a sheep and a cow) are preserved—sometimes having been dissected—in formaldehyde.
His use of very strong imagery and crossing boundaries within art is appealing. Taboo topics like death are looking more banal.
Then there is Helen Chadwick. Helen Chadwick (1953 – March 15, 1996) was a British artist. She has often been identified as a feminist, with several of her works addressing the role and image of woman in society. So in her earlier work she questioned the role of the female body in art as a decorative object, just as decorative and aesthetic ideas about art themselves had been questioned in the 20th century.
I found a strong quote which would be emphasizing the spread itself and tried to transfer it typographically:
'Murder is born of love, and love attains the greatest intensity in murder'
For me personally the scissor/ipod ideas was working especially with the title of the magazine and ipod generation etc. I reworked some of the images:
My next step was to brainstorm ideas and since I wanted to use photography especially for this and being inspired by these two artist, I started taking pictures of different 'random' objects.
Initial ideas were a sink+blood and scissors+iPod earplugs (->iDIE/iMazing):
Forced upon Death being my next spread, I immediately connected two artist with this topic: Damian Hirst and Helen Chadwick.
Damien Hirst (born 7 June 1965) is an English artist and the most prominent member of the group known as "Young British Artists" (or YBAs). Hirst dominated the art scene in Britain during the 1990s and is internationally renowned. Death is a central theme in Hirst's works. He became famous for a series in which dead animals (including a shark, a sheep and a cow) are preserved—sometimes having been dissected—in formaldehyde.
His use of very strong imagery and crossing boundaries within art is appealing. Taboo topics like death are looking more banal.
Then there is Helen Chadwick. Helen Chadwick (1953 – March 15, 1996) was a British artist. She has often been identified as a feminist, with several of her works addressing the role and image of woman in society. So in her earlier work she questioned the role of the female body in art as a decorative object, just as decorative and aesthetic ideas about art themselves had been questioned in the 20th century.
iDIE | 5th spread | Next of Kin
Final Next of Kin spread:
The picture I found on the net.
Next of Kin...here I analysed first of all the subcontents of the form itself. I checked some existing Death Certificates and Next of Kin details and tried to merge them into one. I found a picture of the early 19th century and modified it to give it a 'death' update.
The picture I found on the net.
Next of Kin...here I analysed first of all the subcontents of the form itself. I checked some existing Death Certificates and Next of Kin details and tried to merge them into one. I found a picture of the early 19th century and modified it to give it a 'death' update.
iDIE | 4th spread | Gift Card
Final Gift Card spread:
Inspirations for the image content of that spread. Based on black&white picture to emphasize general funeral feeling and sadness, but the opposite use of pink should let the viewer think about it and open for thoughts.
I started this spread with researching and analyzing existing VISA cards design and sizewise. Corporate cards seem to have dark ambiente colours and lots of use of negative space.
Inspirations for the image content of that spread. Based on black&white picture to emphasize general funeral feeling and sadness, but the opposite use of pink should let the viewer think about it and open for thoughts.
Final GiftCard VISA:
The Gift card itself has all the characteristic of an official VISA card.
The Gift card itself has all the characteristic of an official VISA card.
I started this spread with researching and analyzing existing VISA cards design and sizewise. Corporate cards seem to have dark ambiente colours and lots of use of negative space.
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